The Winefront distinguishes itself as Australia's most comprehensive and active digital wine library, boasting over 300,000 wine entries that encompass ratings, reviews, and user opinions. Established in 2002 as the first entirely digital Australian wine media outlet, it fosters a vibrant community and provides a platform for honest, unfiltered wine discourse. With over 60,000 unique reviews and articles, alongside 240,000+ user comments, the site thrives on active engagement and open dialogue.
The Winefront's team, comprising Gary Walsh, Mike Bennie, Kasia Sobiesiak, Curly Haslam-Coates, and Campbell Mattinson, emphasizes its commitment to independence and integrity. Unlike many wine publications, it refuses advertising from wineries and does not charge for reviews, ensuring impartiality. This stance underscores its dedication to providing unbiased assessments and fostering a genuine conversation with its subscribers.
The platform operates on a subscriber-only model, granting access to a vast archive of reviews, articles, and user comments. Each wine is evaluated using a 100-point scale, along with a recommended drinking window. The Winefront treats all wines equally, regardless of producer affiliation, and maintains a strict policy against sponsored content.
The Winefront's reputation for frank, fearless, and honest reviews, coupled with its active community, establishes it as a trusted and influential voice in the Australian wine landscape. Its dedication to transparency and independent evaluation ensures its continued relevance and respect within the wine industry.
