Wine Orbit is an independent platform that specializes in reviewing New Zealand wines, as well as wines from other regions around the globe. The website is written exclusively by Sam Kim, a senior wine judge, unless noted otherwise. Wine Orbit's mission is to provide the wine industry, trade professionals, and wine enthusiasts with expert reviews and insights from a knowledgeable perspective. The wines featured on the site are typically submitted by producers or distributors, or they are selected from trade events, some of which may involve sponsored trips.

Operating without any advertising, Wine Orbit maintains an unbiased stance on the wines it reviews. To ensure fair evaluation, the site charges a NZ$34 submission fee for each wine entered into formal tastings, including those associated with wine shows and competitions. Sam Kim’s extensive experience in wine judging and his impartial approach to evaluating wines have contributed to the site’s growing reputation for high-quality content. Wine Orbit’s reviews offer detailed and informative assessments, helping wine lovers and professionals alike navigate the diverse world of wines. Whether the wines are from New Zealand or international regions, Sam Kim’s expertise allows readers to gain a deeper understanding of the nuances and characteristics of each wine. With its focus on providing valuable information and maintaining an advertising-free environment, Wine Orbit continues to be a trusted resource for those seeking honest and thorough wine reviews.