Decanter is widely recognized as the world’s leading wine media brand, reaching over 2.2 million people monthly through its print, digital, and social media channels. The platform connects with wine enthusiasts in over 100 countries, offering authoritative content, independent advice, and engaging wine-related events and competitions.

Founded in London in 1975, Decanter is the oldest consumer wine publication in the UK. It was established by Colin Parnell and Tony Lord, two individuals with vastly different backgrounds who saw a unique opportunity in the wine industry. Parnell, then editor of the trade magazine Wine & Spirit, teamed up with Lord, an Australian journalist and wine lover, to create a publication dedicated to bringing wine knowledge to the wider public. This visionary idea filled a gap in the market for accessible, informative wine content aimed at consumers.

Over the years, Decanter has built its reputation for offering high-quality wine journalism and insightful guidance for both seasoned collectors and casual wine lovers. The publication covers a broad range of topics, from detailed wine reviews to coverage of major wine regions and trends. Additionally, Decanter hosts prestigious events and awards that celebrate excellence in the wine world, further cementing its position as a leader in wine media. Today, it continues to inspire and educate a global audience, keeping wine lovers informed and connected to the evolving world of wine.